5 Best Image Compression Plugins for Your Website

Images help build your brand and make your message stick in customers’ minds. But images also make up a large share of a website’s total page size. You need to optimize them, or they will slow your site down and hurt the user experience.

Here are 5 image compression plugins every site admin should know. They help you speed up your pages, improve SEO, save storage space and more.

TinyPNG

TinyPNG uses a modern compression algorithm that achieves high compression rates while keeping image quality as high as possible. It also supports many popular image formats, including PNG, JPEG, WebP and AVIF.

Smush (formerly WP Smush)

A popular image compression plugin used by many website admins. What makes Smush stand out is that it compresses images automatically on upload, and it can also optimize images you uploaded earlier.

WP Rocket

One of the most highly rated WordPress caching plugins on the market today. WP Rocket does not compress images itself, but it makes pages lighter with lazy loading: images only load when visitors scroll to them. To compress images, pair it with a compression plugin such as Imagify (from the same developer), below.

Imagify

Imagify offers several compression options to suit different needs. It automatically compresses every new image you upload and lets you choose the right balance between image quality and file size.

reSmush.it

reSmush.it optimizes images automatically on upload and can also bulk-optimize your older images. The downside: it does not offer different compression levels, and it only accepts images smaller than 5MB.